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How UX Copywriting Can Transform Your Marketing Strategy


Marketing writing is a critical element of any marketing strategy. Bolster your efforts and appeal to your audience by incorporating effective UX copy.

What is UX Copywriting?

A blue graphic depicting UX copywriting layout on a monochrome mobile device with white bubbles representing different placements for design elements.

UX copywriting is a specialized form of copywriting that focuses on creating user-friendly, engaging, and helpful content for websites and apps. UX – and UI – copy, are all about understanding how users interact with your product or service and then crafting content that meets their needs and guides them in the right direction.

User Experience Definition

User experience (UX) refers to the way a person feels when using a product or service. It encompasses all aspects of the interaction, from the initial contact with the company to post-purchase follow-up.

Good UX design makes it easy for people to use a product or service and enjoy their experience. Bad UX can frustrate and even anger users, leading them to abandon a product or service altogether.

UX Writing vs Copywriting

While UX writing and copywriting both focus on creating user-friendly content, there are some key differences between the two.

UX writing entails creating content that helps users complete a task or achieve a goal. The most basic copywriting meaning, on the other hand, is more focused on persuading people to take a desired action, such as making a purchase.

Because there is some overlap between UX writing and copywriting, when you combine them, you get a highly-specialized practice that helps users make decisions and complete actions with the use of targeted, effective language.

Why is UX Copywriting Important?

In today’s digital world, people are bombarded with content from all sides. They’re constantly inundated with ads, emails, social media posts, articles, and more. Copywriting for UX means crafting deliberate copy that serves a purpose, is easy to understand, and encourages action.

Why You Should Prioritize User Experience (UX) In Your Copy

A graphic image of a woman sitting on a large pencil while holding a laptop, representing UX copywriting.

Your website’s user experience should always be a top priority, no matter what type of copy you’re creating. After all, if users can’t figure out how to use your site or find the information they need, they’re not going to stick around for long.

Finding the intersections between UX, UI, and copywriting is crucial for this reason. Not only will the practice of UX copywriting help ensure that users have a positive experience on your site, but it will also help you achieve your business goals.

Here are a few reasons why you should prioritize UI/UX copywriting.

Establish a Consistent, Effective Tone

The tone you use for your website, app, or other branded outlets is important for ensuring communication clarity and consistency. Whenever you write any type of content or copy, you should strive to emulate the same tone you have established elsewhere.

With UX copywriting principles, you can effectively cultivate a consistent, appropriate tone to communicate with your users. The tone you use can have a direct impact on the way users and prospects perceive your brand, and it should be consistent across all content and copy. 

A well-crafted tone should not only match your brand identity, but it should also foster the development of a strong relationship with your users that encourages loyalty.

Prioritizing Empathetic Human Design

Empathy is a powerful tool in marketing, and copywriters who can use words to invoke empathetic responses can help create a user-centered experience that makes people feel understood and valued.

Empathetic human design is all about understanding your users and crafting content that appeals to their needs. Often, this type of design requires writers to research target audiences, but they must also have a good grasp on human nature. UX copywriters strive to address users’ fears, concerns, frustrations, and desires with their work, alleviating stress and encouraging understanding with a few, carefully-crafted words.

UX copywriting helps you connect with users on a deeper, more human level, which is something that modern consumers look for.

Enhance UI Design

The user interface (UI) is the part of your website or app that users interact with. It’s what they see and how they navigate your site or app. A well-designed UI is important because it directly affects user perception and behavior. A poorly designed UI, on the other hand, can be confusing and off-putting.

When you’re creating UX or UI copy, it’s important to keep your users’ needs in mind. The goal is to create content that is easy to understand and navigate. This will help ensure that users have a positive experience on your site and are more likely to take the actions you want them to take.

Improve Engagement & Conversion Rates

One of the main goals of any website or app is to engage and convert users. In other words, you want to encourage people to use your site or app and take the desired action, such as providing their contact information or making a purchase.

Copywriting for UI/UX can help you achieve this by creating concise, effective content that seamlessly guides and directs users to where you want them to go. By improving engagement and conversion rates, you can improve the overall success of your business.

Types of UX Copywriting

A man in a gray shirt and black tie writes on a clear surface facing the camera, outlining a website homepage layout with blocks for different elements relating to UX copywriting.

Now that you know why UI/UX copywriting is so important, it’s time to learn about some of the different types of content you can create.

UX Copy

UX copywriting is all about creating content that is easy to understand and use. The goal is to help users achieve their goals in the most efficient way possible.

This type of content includes elements like website copy, app copy, error messages, and interface text. It’s important to remember that UX copywriting is not just about creating catchy headlines or short, snappy sentences; instead, it’s about crafting content that is easy to understand and use for the sake of user experience.

This means taking extra steps in creating copy, such as using simple language, avoiding jargon, and making sure your work is error-free.

UI Text

UI text refers to the text that appears on your website or app’s interface, like buttons and menu text.

When you’re creating UI text, it’s important to make sure your UI text is concise. Keep in mind that users will only spend a few seconds looking at each piece of text. As such, you need to make sure that your message is clear and to the point.

UX Email Copywriting

Email copywriting is another type of UX copywriting. As the name suggests, it’s all about creating content for emails.

Email copywriting is a bit different than other types of UX copywriting because you need to take into account the fact that emails are often longer forms of copy than other types of UX writing. However, many users view emails on their mobile devices, necessitating a careful balance between concise and effective copy.

You also need to make sure that your email copy is persuasive enough to encourage people to take the desired action. Whether you’re trying to get people to sign up for your newsletter or buy your product, your email copy needs to be effective, convincing, and engaging.

UX Microcopy

Microcopy is a type of UX copywriting that refers to the small bits of text that appear throughout your website or app. This includes things like labels, error messages, and tooltips.

While microcopy might seem like a small detail, it’s actually quite important. Microcopy must be concise, simple, and effective; these pieces of text also provide unique opportunities to help humanize your brand and connect with users on an empathetic level, as well.

Product or In-Product Copy

Product copywriting is a type of UX copywriting that refers to the text that appears on your product pages. This includes things like product descriptions, customer reviews, and FAQs.

When you’re creating product copy, it’s important to focus on creating content that is persuasive and informative. You want to give potential customers all the information they need to make a decision without overwhelming them.

Benefits of Hiring a UX Copywriter

A smiling female UX copywriter in a red sweater sits in front of a laptop while speaking on her cell phone.

Adding a UX copywriter to your team can help you elevate your marketing strategy and boost the effectiveness of your website and overall brand image.

Appealing to Emotions

One of the benefits of hiring a UX copywriter is that they can help you appeal to emotions. Emotions are a powerful tool in marketing, and they can be used to improve engagement and conversion rates.

A good UX copywriter will know how to use emotions to appeal to your target audience. They can help you create content that is more likely to resonate with your target audience and encourage them to take action.

In marketing and sales, it is commonly understood that purchases are largely emotional; in other words, consumers typically make a purchase based on an emotional decision and later attempt to justify their purchase with logic. A UX copywriter’s job is to guide users to making that purchase by connecting with them on an emotional level.

Creating Clear and Concise Content

Another benefit of hiring a UX copywriter is that they can help you create clear and concise content. As we mentioned before, UI/UX copywriting is all about creating content that is easy to understand and use. A good UX copywriter will know how to use Plain Language principles to create content that is easy for the target audience to understand and process, which can keep users on your site longer.

However, they will also use effective, evocative language that compels the user to act, and finding the balance between concise and effective language can be a challenging process.

Ensuring Message Cohesion

Message cohesion is important because it ensures that your content is consistent across all channels. A good UX copywriter will be able to help you create content that is cohesive and on-brand across all platforms and functions.

Developing Actionable Language

The goal of marketing copy is to get people to take action. A good UX copywriter will be able to help you create content that is actionable and persuasive. They can help you write call-to-actions (CTAs) that are effective and ensure that your content is driving the desired results.

Improving Engagement and Conversion Rates

Hiring a UX copywriter can help you improve engagement and conversion rates. A good UX copywriter will know how to use emotion and persuasion to encourage users to take action. These professionals can help you create content that is more likely to lead to conversions.

If you’re looking to improve your marketing strategy, hiring a UX copywriter is a great place to start. UX copywriting can help you create content that is more engaging and persuasive, which can lead to increased conversion rates.

UX Copywriting Best Practices

A man lays out sticky notes on a whiteboard to plan the design of an interface with user experience in mind.

When it comes to writing effective copy, there are a few UX copywriting tips that you should keep in mind.

Language Proficiency

One of the most basic UX writer skills you must possess to write effective UX copy is a mastery of language. Your content should be easy to understand and act upon. Remember to use Plain Language principles to make your content more accessible.

Your copy should also be persuasive, compelling, and actionable. Be sure to include effective call-to-actions (CTAs) with appropriate UX words that encourage users to take the desired action.

Finally, your content should be cohesive and on-brand. Make sure that your message is consistent across all channels and that your content reflects your brand’s voice and values.

Spatial Awareness

Another important aspect of effective copywriting is spatial awareness. This refers to the ability to understand how users will interact with your content in the context of your site or platform.

When you’re creating UX copy, it’s important to keep in mind where your content will appear and how users will interact with it. For example, if you’re writing a CTA, you’ll need to consider the placement of the CTA within your product. Will users see it immediately? Or will they have to scroll down to find it? Will it appear in a button or as a hyperlink?

It’s also important to think about the length of your content. Your copy should be long enough to get your point across, but not so long that it becomes overwhelming.

Think about how users will interact with your content, and ensure that your copy is easy to read and understand. This is a critical element of all UX writing, including blog posts: considering the way users will interact with your work.

Technical Knowledge

A green and white graphic depicting a 3D model of a website browser, upon which three small figures are laying out relevant elements, namely content blocks, for user experience. Note: Please make this image small and in line with the first paragraph rather than large and on its own line.

Note: Please make this image small and in line with the first paragraph rather than large and on its own line.

UX writers do not need to be masters of web development, but some experience in building websites or apps can make the task of writing effective copy that much easier. 

If you have a basic understanding of HTML and CSS, you’ll be able to understand how your content will be displayed on the page. This knowledge can come in handy when you’re trying to troubleshoot issues with your copy or when you’re making changes to your content.

Frequently Asked Questions About UX Copywriting

Is copywriting one word?

You may encounter “copywriting” spelled as two words — in the form of “copy writing” — but the more common and most widely accepted spelling depict the term as a single word.

What is the difference between UX writing and copywriting?

The main difference between UX writing and copywriting is their purpose. UX writing focuses on creating content that is easy to use and understand, while copywriting focuses on creating content that is persuasive and drives conversions.

When combining these functions, UX copywriting is born.

What is a UX writer?

A UX writer is a professional who specializes in creating content for user interfaces. Their job is to ensure that the content is easy to use and understand, while also being persuasive and on-brand.

How to become a UX writer?

There is no one-size-fits-all answer to this question, as the best way to become a UX content writer may vary depending on your background and experience. However, some ways to become a UX writer include studying communications, taking courses in copywriting or web design, or working as a content strategist. UX content writing requires experience, skill, and practice, and it is possible to enter this field from a variety of angles and perspectives.

What is UX copy?

UX copy is content that is written for user interfaces. It is designed to be easy to use and understand, while also being persuasive and on-brand.

UX copywriting jobs entail a combination of copywriting and UX design, and this field, while relatively new, is rapidly growing in popularity. 

What are some common copywriting UX mistakes?

Copywriting for UX can be tricky. There are a number of common mistakes that UX writers and copywriters alike can make, especially early on in their careers, such as:

  • Failing to understand the user’s needs and goals
  • Writing copy that is too long or complex
  • Including too much jargon
  • Not proofreading their work
  • Not being aware of their audience’s level of technical knowledge
  • Using a tone that is too sales-y
  • Forgetting to include calls-to-action
  • Failing to proofread

What is microcopy?

Microcopy refers to small pieces of text that appear in user interfaces, such as error messages, labels, button text, and CTAs. Writers who craft microcopy must ensure their work is concise, clear, and actionable.

What are the differences between copyediting vs copywriting?

Copywriting and copyediting are two different things. Copywriting is the act of creating original content, while copyediting is the act of reviewing and editing existing content. 

Both copywriters and copyeditors must have strong writing skills, but copywriters also need to be creative and have the ability to come up with new ideas.

Transform Your Marketing Strategy With UX Copywriting

The benefits of using a UX copywriter are immense. From building stronger relationships with users to driving more conversions, UX copy can accelerate your marketing efforts in small but measurable ways.

Learn more about how you can revamp your marketing strategy with proven tactics in content, SEO, paid advertising, and more by connecting with the 5K | Formerly Conklin Media team today.

Sydney Fuhrman

Sydney Fuhrman

Sydney Fuhrman is Conklin Media’s Content Specialist and loves diving deep into niche topics and competitor research. You can often find Sydney chipping away at blog posts, Power Pages, site content, emails, and whatever else needs to be written on any given day.

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