TekStream Solutions
Check out a case study of the work we did for TekStream Solutions. Learn about all the steps we took to improve their digital marketing efforts here.
Customer & Challenges
Our client wanted to generate highly specific leads for their tech consultancy. We broke down their perfect buyers into categories and interests and created multiple landing pages, websites, and tools for them.
Process & Approach
Technical Strategy
We worked with the client and suggested a few strategies including a site dedicated to a free trial, a calculator we built with their API, and custom domains that spoke directly to the potential clients.
Campaign Creation
We first created calculators, websites, PDF downloads, and email creatives. Once we launched with cold email, it became clear that the campaign was going to be a success.
Tracking
Our client is hyper focused on tracking. We were able to create dashboards and link with Pardot to ensure that all of the metrics they needed to make good decisions with their campaign were readily available to their team.
From Our Client
We worked with Conklin Media to create a ProfitPath and they handled everything from start to finish. We now have a stream of leads (more than 200 in a few months) that we weren’t getting prior."
Judd RobinsEVP, Sales & Marketing, TekStream Solutions
Results from our efforts
- 308 high value leads from just one of the campaigns
- Client has elected to continue adding ProfitPaths™
- Huge ROI for client
- Ads on Linkedin, YouTube, Facebook and more generate leads
- This client now has 5+ assets that they can use forever, while we continue to build out more