Our client wanted to generate highly specific leads for their tech consultancy. We broke down their perfect buyers into categories and interests and created multiple landing pages, websites, and tools for them.
We worked with the client and suggested a few strategies including a site dedicated to a free trial, a calculator we built with their API, and custom domains that spoke directly to the potential clients.
We first created calculators, websites, PDF downloads, and email creatives. Once we launched with cold email, it became clear that the campaign was going to be a success.
Our client is hyper focused on tracking. We were able to create dashboards and link with Pardot to ensure that all of the metrics they needed to make good decisions with their campaign were readily available to their team.
By using cold email as an initial contact point, we were able to generate many responses. In addition, we created video assets that played to those who landed from cold email, and much more.
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