Screens and Awnings
Florida, USA
SEO Strategy, Paid Advertising, Link Building
SPF Screens and Awnings SPF Screens and Awnings offers premium, custom motorized retractable screens and awnings designed to provide protection from UV rays, insects, and weather elements. They specialize in motorized lanai screens, privacy screens, interior window shades, and hurricane screens. With a commitment to high-quality, American-made products, SPF has rapidly expanded its market presence, receiving glowing reviews for exceptional customer service and product quality.
In a competitive market, effective digital marketing is essential to enhance visibility, drive traffic, and generate high-quality leads. SPF partnered with 5K.co to boost their online presence, optimize ad campaigns, and expand into new markets including Atlanta, Dallas, and Charlotte.
SPF Screens and Awnings aimed to:
Through targeted SEO strategies.
By optimizing Google and Meta Ads.
Entering new markets effectively.
Primarily Florida, broken into distinct territories, with the addition of Georgia, North Carolina, and Texas.
Homeowners investing in high-quality home improvements.
Individuals seeking enhanced outdoor living spaces.
Before partnering with 5K.co, SPF faced:
Limited keyword ranking.
Ineffective ad spend.
Struggles in new market penetration.
“Your team does an amazing job in general!! You always listen to what we have to say and are always making sure we are kept up to date on the work you are doing on our behalf. Your team is incredibly knowledgeable and always responds in a timely manner. We have thoroughly enjoyed working with you all!!!”
SPF
Developed new pages for products like hurricane screens.
Targeted campaigns to boost domain authority.
Enhanced website usability and structure.
Tested headlines and offers, implemented negative keywords.
Used ClickMagick for detailed user behavior analysis.
Lowered lead costs to $150/qualified lead.
Varied ad formats and headlines.
Tailored offers to attract leads.
Reduced lead costs by 38% to $115/qualified lead.
Efforts spanned over the last 2 years and beyond, with continuous optimizations.
Increased organic traffic by 6.38x in 24 months, and top 10 keyword rankings from 79 to 277.
Achieved a low cost of $150 per qualified lead.
Reduced lead costs to $115 per qualified lead.
From 79 to 277 keywords in top 10 positions.
Decreased lead cost to $150/qualified lead.
Reduced lead cost by 38%, down to $115/qualified lead.
The collaboration has been highly productive and transformative, leading to significant business growth and enhanced digital presence.
“Your team does an amazing job in general!! You always listen to what we have to say and are always making sure we are kept up to date on the work you are doing on our behalf. Your team is incredibly knowledgeable and always responds in a timely manner. We have thoroughly enjoyed working with you all!!!”
The strategic digital marketing efforts led by 5K.co have significantly enhanced SPF Screens and Awnings’ online visibility, reduced lead costs, and successfully expanded their market reach. This case study demonstrates the effectiveness of a targeted and well-executed digital marketing strategy in growing an already-successful screens and awnings business.
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