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Case Study

SPF Screens and Awnings

Results

6.38x

Increased organic traffic in 24 months

38%

Reduced cost for qualified leads

Industry

Screens and Awnings

Location

Florida, USA

Services

SEO Strategy, Paid Advertising, Link Building

Introduction

SPF Screens and Awnings

SPF Screens and Awnings SPF Screens and Awnings offers premium, custom motorized retractable screens and awnings designed to provide protection from UV rays, insects, and weather elements. They specialize in motorized lanai screens, privacy screens, interior window shades, and hurricane screens. With a commitment to high-quality, American-made products, SPF has rapidly expanded its market presence, receiving glowing reviews for exceptional customer service and product quality.

Importance of Digital Marketing for SPF

In a competitive market, effective digital marketing is essential to enhance visibility, drive traffic, and generate high-quality leads. SPF partnered with 5K.co to boost their online presence, optimize ad campaigns, and expand into new markets including Atlanta, Dallas, and Charlotte.

Client
Objectives

Specific Goals

SPF Screens and Awnings aimed to:

Increase Organic Traffic

Through targeted SEO strategies.

Reduce Lead Costs and Increase Lead Volume

By optimizing Google and Meta Ads.

Expand Market Reach

Entering new markets effectively.

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Target Audience

Geographic Focus

Primarily Florida, broken into distinct territories, with the addition of Georgia, North Carolina, and Texas.

Economic Demographic

Homeowners investing in high-quality home improvements.

Psychographic Profile

Individuals seeking enhanced outdoor living spaces.

Challenges

Before partnering with 5K.co, SPF faced:

Low Organic Traffic

Limited keyword ranking.

High Lead Costs

 Ineffective ad spend.

Market Expansion

Struggles in new market penetration.

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“Your team does an amazing job in general!! You always listen to what we have to say and are always making sure we are kept up to date on the work you are doing on our behalf. Your team is incredibly knowledgeable and always responds in a timely manner. We have thoroughly enjoyed working with you all!!!”

BRIANNA DALEY

SPF

Strategies Implemented

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SEO

Content Creation

Developed new pages for products like hurricane screens.

Link Building

Targeted campaigns to boost domain authority.

Site Improvements

Enhanced website usability and structure.

Google Ads

Campaign Optimization

Tested headlines and offers, implemented negative keywords.

Data Insights

Used ClickMagick for detailed user behavior analysis.

Cost Reduction

Lowered lead costs to $150/qualified lead.

Meta Ads

Creative Testing

Varied ad formats and headlines.

Offer Creation

Tailored offers to attract leads.

Cost Efficiency

Reduced lead costs by 38% to $115/qualified lead.

Execution
and Results

Execution

Timeline

Efforts spanned over the last 2 years and beyond, with continuous optimizations.

Key Actions

SEO Strategy

Increased organic traffic by 6.38x in 24 months, and top 10 keyword rankings from 79 to 277.

Google Ads

Achieved a low cost of $150 per qualified lead.

Meta Ads

Reduced lead costs to $115 per qualified lead.

Results

6.38x

Increased organic traffic in 24 months

38%

Reduced cost for qualified leads

277

Keywords in top 10 positions

Quantitative Outcomes

SEO Success

From 79 to 277 keywords in top 10 positions.

Google Ads Performance

Decreased lead cost to $150/qualified lead.

Meta Ads Efficiency

Reduced lead cost by 38%, down to $115/qualified lead.

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Qualitative Outcomes

Client Feedback

The collaboration has been highly productive and transformative, leading to significant business growth and enhanced digital presence.

“Your team does an amazing job in general!! You always listen to what we have to say and are always making sure we are kept up to date on the work you are doing on our behalf. Your team is incredibly knowledgeable and always responds in a timely manner. We have thoroughly enjoyed working with you all!!!”

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Conclusion

The strategic digital marketing efforts led by 5K.co have significantly enhanced SPF Screens and Awnings’ online visibility, reduced lead costs, and successfully expanded their market reach. This case study demonstrates the effectiveness of a targeted and well-executed digital marketing strategy in growing an already-successful screens and awnings business.

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