Everything But Stromboli
SEO for ecommerce brands is often overlooked as a marketing channel. With some effort in the right places you may find this is costing you hundred's of thousands of dollars.
Customer & Challenges
Everything But Stromboli already had a successful company, selling product on Amazon. But, they wanted to create revenue from a site that they controlled. The challenge is creating something that would rank well and beat the “big guys” that were already doing well.
Process & Approach
Technical Strategy
When we first sat down with Steve and his team, we discovered that it was going to be a challenge to rank well for generic terms, and we decided to go after the bulk and wholesale markets with a site, SEO, and PPC.
Site Development
We custom coded a bulk system that allowed the team to indicate how much they paid for an item and automatically generate bulk pricing for customers based on quantity. We also coded everything for their store to function.
PPC & SEO Growth
We’ve been focused on ecommerce SEO and PPC optimization for more than a year and the site continues to generate more and more profits. There has been much accomplished and there’s much more to go!
Challenges & Our Solution
New site to a crowded market
We had the challenge of bringing a brand new site to a crowded market. But, we knew that by focussing on a ProfitPath™ specifically for the wholesale and bulk industries, we’d be able to have a higher average order value and do well with SEO.
From Our Client
After working with Conklin for years, they are still our go-to for business growth. They help us create a ProfitPath™ to push wholesale and bulk buyers – and it’s a huge part of our growth."
Steve FoleyOwner, Everything But Stromboli / BulkMemoryCards.com
Results from our efforts
- 6,531.8% Return On Ad Spend
- $6.43 Cost Per Transaction
- 5.23% Conversion Rate
- $24,782 in Monthly Revenue From FREE Traffic (From SEO)