When we started, this site had zero rankings and revenue. Now it's a multi million dollar ProfitPath™.
Everything But Stromboli already had a successful company, selling product on Amazon. But, they wanted to create revenue from a site that they controlled. The challenge is creating something that would rank well and beat the “big guys” that were already doing well.
When we first sat down with Steve and his team, we discovered that it was going to be a challenge to rank well for generic terms, and we decided to go after the bulk and wholesale markets with a site, SEO, and PPC.
We custom coded a bulk system that allowed the team to indicate how much they paid for an item and automatically generate bulk pricing for customers based on quantity. We also coded everything for their store to function.
We had the challenge of bringing a brand new site to a crowded market. But, we knew that by focussing on a ProfitPath™ specifically for the wholesale and bulk industries, we’d be able to have a higher average order value and do well with SEO.
We focused first on PPC so we knew which keywords would convert. We’ve been able to achieve 6,531.8% Return On AdSpend (ROAS) and are lowing our cost per transaction every month.
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