Callaway Henderson
Real Estate is a competitive industry. Toss in a red hot market and you scare off a lot of brokers. Callaway Henderson stepped into this void by embracing growth while others retracted.
Customer & Challenges
This was such an exciting project for our team. The CMS system utilized by the client was proprietary and our team hadn’t previously worked with it. There were many technical challenges to overcome and we were successfully able to conquer them all. Read below how we achieved all the goals the client had for this phase of the project.
Process & Approach
Technical Strategy
After a sit down with the client, we were able to determine their BUSINESS GROWTH desires and craft our technical SEO strategy around them.
Broken Link Repair
Many broken links were harming the site's growth. We developed a solution to make sure that the business goals were accomplished while executing search engine friendly solutions.
Multi Language SEO
We impemented proper canonical tagging throughout the site to fix link equity dilution.
Challenges & Our Solution
Broken Links
We were challenged with growing the search engine exposure for this market-leading real estate office. When reviewing the site we discovered many opportunities for growth. Our team put a plan of attack together to repair broken links, modify link flow, edit thousands of meta title and description tags, and properly channel flow to increase search engine authority and conversions.
Traffic Increase
Within a few months, the work had been completed and the results were spectacular, including a 60.2% increase in YOY traffic. The next phases of this project are beginning, as of this writing.
From Our Client
So exciting to see the effects of the work you’re doing paying off so quickly… THANK YOU!!"
Laurel CecilaCMO, Callaway Henderson
Results from our efforts
- 26% growth from organic search.
- 60.2% year over year growth from organic search.
- This year's growth rate compared to last year's growth rate from organic search is HUGE
- At the start, the site ranked for 7,836 keywords
- The site now ranks for 10,230 keywords! A 30.5% increase!