Auto Floor Guard
See how we took AutoFloorGuard from a small online presence to the the industry leader in the space.
Customer & Challenges
A small single product e-commerce brand, Auto Floor Guard needed help getting to the next level with their digital marketing efforts. Their website was very dated, and they had little to no experience with paid media. Since they were a seasonal product, Auto Floor Guard heavily depended on revenue from the winter months. 5K was brought in to help grow their brand on a multitude of channels including Google search, Facebook, Instagram, and Amazon.
Process & Approach
Technical Strategy
The first steps that 5K took was to revamp and relaunch the brand with a new website. Once that was optimized for conversions and made to convert seamlessly for users, we made creative assets in the form of videos and drove more engagement on the site and via paid ads.
Campaign Creation
5K established a clear budget with key performance targets for the paid media campaign alongside of the client. A full cross channel approach was taken, creating multiple funnels in which to drive prospective clients.
Amazon Strategy
Optimizing the existing Amazon listing and invoking advanced bidding strategy was another task 5K performed.
Challenges & Our Solution
Massive Growth
In the first year, inventory sold so fast that Auto Floor Guard ran out of products midway through the season! In year two the brand experienced massive growth as sales on Amazon increased by 58%. Sales on the website also increased by 22% during the same time frame.
Offseason Purchase
Another direct benefit from advertising was an expanded season of buying for users, with significant purchasing increasing in the offseason.
From Our Client
We are now in year two of working with Conklin. They are some of the smartest people we’ve worked with in the business. They did such a great job on the AutoFloorGuard project, that we have decided to bring them into other companies as well."
Bob PaigeVP Operations, AutoFloorGuard
Results from our efforts
- 58% Amazon Sales Increase
- 22% Website Sales Increase