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You Hired a Digital Marketing Agency! …But They Need Your Help. Here’s How to Avoid Failure.


Congratulations! You’ve recently hired a digital marketing agency and are on your way to growing your business and increasing revenue.

But, whether you’re working with us here at 5K | Formerly Conklin Media or with another group, you need to first communicate clearly and closely with your agency to ensure that you get exactly what you want. I know I always do my best work when I know exactly what my client wants and expects from a project, and the same goes for the digital marketing industry as a whole.

Keep reading to learn just how you can create an effective relationship with your digital marketing team and improve your business.

The Importance of Digital Marketing

The role of digital marketing in the promoting and running of a successful business cannot be understated.

Millennials and the rising generations are gradually taking over the job force, and therefore consumer markets—young people whose lives are saturated with technology and constant media intake. So, the best way to reach out to them is often through those same mediums that already have their attention.

I believe it’s important to note, however, that just randomly generating and spouting content onto the web is not always a very effective business strategy.

Achieving high web traffic is good, but to translate that traffic into tangible ROI, you should work closely with a digital marketing agency to create a top-notch marketing plan tailored to your business.

How to Work Effectively with Your Digital Marketing Team

Know What You Want

Once you’ve hired your digital marketing agency, or even as you’re hiring them, be sure to be clear in exactly what you want for your business and where you want the most attention.

Don’t be the type to just say, “Okay, you’re hired!” and leave it at that. We hate that.

While a good digital marketing team will, of course, do their best to create as great a marketing plan as they can with little information or direction, their work will not be as good or as timely without a set of clear goals to work toward that they know you approve.

  • Know Your Goals. So, before you even hire an agency, have a set of goals in mind, or at least an idea of them. Your digital marketing agency will be willing to work with you to create realistic and practical goals, so long as you point them in the right direction.
  • Note Specific Areas for Attention. Have a particular product that isn’t performing well, and you want to change how it’s perceived? Or are you having trouble translating your web content into effective ROI? By letting your digital marketing team know what areas may need a little extra attention and what to focus on, your working relationship will grow and you’ll both find yourselves more satisfied: the marketers with their work, and you with their results.

Monitor Your Analytics

I highly, highly recommend that you track and monitor your business’ analytics. It’s important not only for measuring ROI but also in identifying the effectiveness of different marketing strategies and actions.

Now, once you’ve gathered all this data, be sure to share it with your digital marketing team.

This will make their marketing strategies so much more effective. By analyzing the data, they will be able to identify more easily what to work on, both in starting their work as well as evaluating the effectiveness of any strategies they’ve implemented.

Measuring your business analytics is the ideal way to determine what’s working and what needs to be taken back to the drawing board.

Stay Flexible

As great as it is to have a specific plan and set of strategies in mind, it’s also important that you don’t become too attached to it. Making five- or ten-year marketing plans is a thing of the past.

The internet is continually and quickly developing, and with it the most effective marketing campaigns and strategies. While making and sticking to a marketing plan for a year or two can be effective, this length is also fairly long nowadays.

With the ability to gather business data and analytics quickly, marketing strategies are also subject to almost immediate feedback.

So, when something isn’t working, change it. When a new platform or method of marketing is emerging and taking over, switch to it. Your digital marketing team will recognize the necessity and we only ask that you allow us to adapt rather than stick to an established plan that may seem initially more comfortable.

Get Your Team Onboard

Lastly, get your team onboard with the marketing plan and make them excited to be working with the agency. This is particularly important if your business is just now making the digital-shift and features employees perhaps from an older generation who may not be as willing to accept the change.

You may think, “but I’m on-board, why does my team need to be?” The voices of your team are invaluable in aiding your digital marketing agency in creating effective marketing strategies. Just as it’s beneficial to have close communication with you, I’ve found that there is a lot of value to be had in the input from your team.

If you have a solid team, they know the ins-and-outs of the business, and they will be adept at creating ideas and lending feedback that will be critical in the formation of marketing strategies.

Additionally, it’s a must that you encourage them to keep track of and gather those all-important analytics.

A Final Word

So, go get in touch with that digital marketing agency! By providing them with your goals, expectations, and the tools and information necessary to make an effective strategy, they will be able to do their job to the utmost and you will be satisfied with the results.

Keeping close track of your business analytics will reveal the success of different strategies. By being adaptable and receiving input from you and your team, a good digital marketing team will translate their marketing strategies into successful ROI.

If you’d like to give 5K | Formerly Conklin Media the honor of serving as your chosen digital marketing agency, please contact us to set up a free consultation. We’ll go over all your wonderful ideas and goals with you and begin a plan to grow your business.

Dave Conklin

Dave Conklin

Dave’s not just a marketing nerd, but a business growth expert. He and his team have helped more than 1,000 companies over 20 years to create business growth.

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