This is a ProfitPath® Plan of Action, intended to demonstrate how Puritan Magnetics can significantly increase sales of their Advanced Magnetic Separation Systems to their IMPACT Prospect – Plant Managers, Quality Assurance Managers, and Production Managers in mid-to-large manufacturing companies through their selected marketing channels. The aim is to attract prospects with their magnet ‘Mastering Magnetism Webinar Series’, and eventually convert them through a strategic follow-up campaign.
Step 1: Mastering Magnetism Webinar Series
-Action Item: Prepare a detailed outline for the webinar series reflecting the power and efficiency of magnetic separators.
-Action Item: Develop case studies highlighting the successful use of Puritan seperators in different companies and industries.
-Action Item: Plan the full schedule of the webinar series and start promoting it through LinkedIn, the company’s blog, and industry-specific websites such as manufacturing.net and processingmagazine.com.
Step 2: Marketing Channels
-Action Item: Develop personalized and engaging social media content for LinkedIn focussed on the Advanced Magnetic Separation Systems and the impending webinar series.
-Action Item: Collaborate with industry-specific websites for banner ads and sponsored posts about the webinar series.
-Action Item: Create SEO-optimized blog posts on the importance of magnetism in the manufacturing industry, as well as success stories about the use of Puritan Magnetic systems.
-Action Item: Identify and participate in relevant digital trade shows and webinars.
Step 3: Generating Leads
-Action Item: Develop a CTA at the end of each webinar to encourage attendees to sign up for a one-on-one consultation or a follow-up email campaign.
-Action Item: Prepare well-researched personalized emails or follow-up messages highlighting the benefits of the Advanced Magnetic Separation Systems.
-Action Item: Follow the response from every attendee and monitor the lead conversion rate diligently.
Step 4: Lead Conversion
-Action Item: Plan one-on-one consultations with the attendees who expressed interest.
-Action Item: Develop custom proposals for prospective customers showing potential ROI and improvement in product quality.
-Action Item: Consistently follow-up and engage with the leads until conversion.
Step 5: Monitoring and Refining the Process
-Action Item: Keep track of the success rate of the lead conversion process and the benefit from the implemented strategies.
-Action Item: Regularly revisit the strategies and refine them based on feedback and trends for continuous improvement and higher sales.
By diligently following this plan of action, one will be able to take full advantage of the ProfitPath’s approach to yield higher product sales for Puritan Magnetics.
