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How To Optimize Your Google Business Profile For Maximum Visibility


Once you’ve created and verified your Google Business profile, the next step is to keep it optimized so that it appears higher in search results and attracts more potential customers.

Here are some tips for optimizing your profile:

  1. Add photos and videos: Visual content can help showcase your business and make it more appealing to potential customers. Make sure to add high-quality photos and videos that accurately represent your business.
  2. Write a compelling business description: Your business description should be short, informative, and engaging. It should include your main products or services and your unique selling proposition. Make sure to use keywords that describe your business.
  3. Select relevant categories: Choosing the right categories for your business can help ensure that it appears in the right searches. Make sure to select the most relevant categories for your business.
  4. Add your business hours: Make sure to add your business hours so that potential customers know when they can visit or contact your business. If your hours change, make sure to update them in your profile.
  5. Collect and respond to reviews: Reviews can greatly impact your business’s reputation and ranking in search results. Encourage customers to leave reviews, and make sure to respond to both positive and negative reviews in a professional manner.
  6. Post updates and offers: Regularly posting updates and offers can help keep your profile fresh and engaging. Make sure to include keywords and relevant hashtags to increase your visibility.
  7. Use Google My Business Insights: Google My Business Insights provides valuable data about how customers are finding and interacting with your business. Use this information to make data-driven decisions about how to optimize your profile.

By following these tips and keeping your Google Business profile up-to-date, you can improve your visibility on Google Maps and Google Search and attract more potential customers to your business.

However, there’s still more you can do beyond optimizing your Business Profile to get more traffic to your website and to your store. Read our related post “How To Rank Higher On Google Maps To Grow Your Business” for the full scoop, or click the button below to request a free consultation with our team to learn how we can help you improve your business’ visibility online and attract more customers and clients organically.

Jonathan Hostetler

Jonathan Hostetler

Jonathan Hostetler is the Director of Client Success at Conklin Media. He has over 15 years of experience in digital marketing, and his clients have seen tremendous success under his leadership. Jonathan is a strategic thinker with a knack for seeing the big picture, and he is always looking for ways to help his clients achieve their goals. In his free time, he enjoys spending time with his wife and three young children.


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