ProfitPaths® is an innovative marketing approach we utilize, aimed at amplifying the growth and success of your business. Rather than focusing on company-wide marketing, we devise tailored, individual campaigns that are designed to yield the highest profits, secure the most valuable lifetime clients, and deliver substantial impacts on your company. These impacts are carefully aligned with your company’s overarching objectives.

We’d love to talk with you about these ideas and more. Simply send an email to hello@conklinmedia.com or reply to the email we sent you and we can chat!

Action Plan for Mastroke (Digital Marketing Services)

Introduction

Welcome to the action plan for Mastroke, aimed at helping them sell more of their impact product to their target audience. This plan will focus on Search Engine Optimization, Paid Advertising, Social Media Marketing, and Amazon Marketing to attract Small Business Owners and Ecommerce Store Owners.

IMPACT Offering

Interest: Develop compelling content that highlights the benefits of Mastroke’s impact product for small businesses and ecommerce stores.

Margin: Create pricing packages that offer competitive rates and demonstrate the value of the services provided.

Potential: Showcase case studies and success stories of previous clients to demonstrate the potential impact of Mastroke’s services.

Attract: Use targeted advertising campaigns to attract small business owners and ecommerce store owners who are actively seeking digital marketing solutions.

Competition: Conduct thorough competitor analysis to identify unique selling points and differentiate Mastroke’s services from competitors.

Tenure: Develop long-term strategies and packages to retain clients and provide ongoing support and optimization.

IMPACT Prospect Persona: Small Business Owner, Ecommerce Store Owner

Name: John Smith

Background: John is a small business owner who recently launched an ecommerce store. He is looking to improve his online visibility, increase website traffic, and generate more sales.

Goals: John wants to increase his online sales, improve search engine rankings, and build a strong online presence for his brand.

Pain Points: John lacks the expertise and time to effectively manage digital marketing campaigns. He needs a trusted partner who can provide tailored strategies to achieve his goals.

Key Message: Mastroke’s impact product offers comprehensive digital marketing solutions to help small business owners and ecommerce store owners achieve their goals.

5 Unique Viral Content Ideas

• Title: “10 Expert Tips to Boost Your Ecommerce Sales Overnight”

Description: Create a blog post or video that provides actionable tips and strategies to help ecommerce store owners increase their sales rapidly.

• Title: “The Ultimate Guide to Dominating Local SEO for Small Businesses”

Description: Develop a comprehensive guide that explains the importance of local SEO for small businesses and provides step-by-step instructions for implementation.

• Title: “How to Create Engaging Social Media Campaigns That Convert”

Description: Offer a free webinar or downloadable guide that shares strategies for creating compelling social media campaigns that drive conversions.

• Title: “Unlock the Power of Amazon Advertising: A Step-by-Step Guide”

Description: Publish an in-depth guide that educates ecommerce store owners on leveraging Amazon Advertising to increase sales and reach a larger audience.

• Title: “The Future of Digital Marketing: Emerging Trends and Strategies”

Description: Host a virtual conference or panel discussion with industry experts to discuss the latest trends and strategies in digital marketing.

5 Innovative Conversion Ideas

• Title: “Free Digital Marketing Audit: Uncover Hidden Opportunities for Your Business”

Description: Offer a free audit to identify areas of improvement in a prospect’s current digital marketing strategy and present them with tailored recommendations.

• Title: “Exclusive Limited-Time Offer: 50% Off Your First Month’s Digital Advertising Campaign”

Description: Create a time-limited offer to incentivize prospects to try out Mastroke’s paid advertising services at a discounted rate.

• Title: “Guaranteed Results or Your Money Back: Our Promise to You”

Description: Provide a money-back guarantee to instill confidence in prospects, showcasing Mastroke’s commitment to delivering results.

• Title: “Unlock Your Website’s Potential: Get a Free Conversion Rate Optimization Consultation”

Description: Offer a complimentary consultation to help prospects identify opportunities to improve their website’s conversion rate and increase sales.

• Title: “Join Our Exclusive Digital Marketing Mastermind Group”

Description: Create a community for clients and prospects to share insights, network, and learn from each other, positioning Mastroke as a thought leader.

Digital Channel Selection with Specific Content Ideas

• Search Engine Optimization (SEO): Develop an in-depth blog series on “SEO Best Practices for Small Business Owners” to attract organic traffic.
• Paid Advertising: Create targeted Google Ads campaigns with ad copy focused on “Driving Sales for Ecommerce Stores” to capture the attention of potential clients.
• Social Media Marketing: Launch a Facebook advertising campaign with engaging video content showcasing “Success Stories of Small Businesses Using Mastroke’s Services.”
• Amazon Marketing: Publish an informative ebook titled “The Ultimate Guide to Amazon SEO: Boost Your Product Rankings and Sales” to attract ecommerce store owners looking to optimize their Amazon listings.

5-10 SEO Keywords + Content & Link Building Ideas

• Keywords: Small business SEO, ecommerce SEO, local SEO services, SEO for online stores, SEO optimization for small businesses.
• Content Ideas: Publish an ultimate SEO checklist for small business owners, create a series of video tutorials on SEO best practices, write a comprehensive guide on optimizing product descriptions for ecommerce SEO.
• Link Building Ideas: Guest post on industry blogs with a focus on small business and ecommerce topics, collaborate with influencers in the digital marketing space for co-branded content, create shareable infographics on SEO statistics.

Unique Social Media Opportunities

• Collaborate with micro-influencers in the small business and ecommerce space to promote Mastroke’s impact product.
• Host live Q&A sessions on Instagram or Facebook to address common digital marketing challenges faced by small business owners and ecommerce store owners.
• Create engaging social media contests with prizes related to digital marketing services, encouraging user-generated content and brand awareness.
• Share behind-the-scenes content showcasing the team’s expertise and dedication to helping small businesses and ecommerce stores succeed.
• Partner with industry associations or organizations to co-host webinars or online workshops on digital marketing strategies for small businesses and ecommerce stores.

By implementing this action plan, Mastroke can effectively sell more of their impact product to their target audience, positioning themselves as a trusted digital marketing partner for small business owners and ecommerce store owners.

We hope these ideas are great! If they aren’t – or you’d like some more – go ahead and use the tool again!

Email us at hello@conklinmedia.com and we can chat more about implementing these strategies or others you may be excited about! It’s what we do.