ProfitPaths® is an innovative marketing approach we utilize, aimed at amplifying the growth and success of your business. Rather than focusing on company-wide marketing, we devise tailored, individual campaigns that are designed to yield the highest profits, secure the most valuable lifetime clients, and deliver substantial impacts on your company. These impacts are carefully aligned with your company’s overarching objectives.

We’d love to talk with you about these ideas and more. Simply send an email to hello@conklinmedia.com or reply to the email we sent you and we can chat!

ProfitPaths® Marketing Action Plan for Härtinger Consulting

The 5K Consultants team is excited to present Härtinger Consulting with this robust marketing action plan that specifically hones in on your IMPACT Offering and Prospect.

Introduction: Why Härtinger Consulting’s IMPACT Offering and Prospects Matter

Your IMPACT Offering is the development and scaling of Life Coaches through expert marketing strategies. This service has the potential to greatly increase your bottom line due to the high demand in this growing field. Your IMPACT Prospect is Life Coaches seeking to expand their reach and clientele. We believe focusing on these demographics will have the most significant positive effect on your revenue.

Step One: Your IMPACT Offering

Here at Härtinger Consulting, your Impact Offering — Effective Marketing Strategies for Life Coaches — holds the potential to elevate your profits significantly.

Why This Offering

Life Coaches are in great need of efficient marketing strategies to expand their reach, and you already have the expertise to do it. Consequently, this offering is a perfect match for your potential clients and expertise.

Ideas to Combine This Offering with Other Offerings

• Life Coach Branding Strategy: Widen the span of your offering by including a complete branding strategy for coaches. This enhanced bundle could attract more clients.
• Content Creation and Management: Combine your marketing strategies with a content creation and management service. This integrated approach makes the whole marketing process easier for your clients.

Step Two: Your IMPACT Prospect

Your IMPACT Prospects are Life Coaches who are in their early to middle years of their coaching practice and are struggling with client acquisition and retention.

Key Demographics and Psychographics

Life Coaches aged 30-50 years, having a fairly successful coaching practice yet looking to scale up and diversify their clientele. They are ambitious, keen learners, avid networkers.

Where to Find Your Impact Prospects

Visit platforms like LinkedIn, coaching groups on Facebook, Instagram, and coaching conferences.

Step Three: Creating Your Prospect Magnets

Prospect Magnets are unique resources, like consultancy tools or guides, that your potential clients- Life Coaches- will find valuable.

5 Creative Prospect Magnets

• “Coach-a-preneur” e-book: An e-book that reveals top business-related tips for Life Coaches.
• Webinar: A webinar discussing common marketing mistakes and solutions for Life Coaches.
• ChatGPT AI-based Tool: A tool for life coaches that provides responses to common questions, helping them engage with more clients.
• Branding Checklist: A simple checklist that Life Coaches can use to develop their brand.
• “Flip Your Coaching Biz” Podcast: A podcast series interviewing successful Life Coaches discussing strategies that worked for them.

Step Four: Channel Selection

Marketing Channels

• LinkedIn: Create informative posts and sponsored content. Ad copy “Get your FREE ‘Coach-a-preneur’ e-book now!”
• Facebook Ads: Use audience targeting to reach Life Coaches. Ad copy: “Boost your coaching practice with our life-changing webinar!”
• Instagram: Utilise Instagram stories and posts to promote the branding checklist. Ad copy: “Revamp your coaching business with our FREE branding checklist!”

Step Five: Prospect-to-Lead Conversion

Now, let’s convert these interested prospects into actual leads through effective calls-to-action (CTAs).

For instance, on the landing page for the “Coach-a-preneur” e-book, have a bold CTA stating: “Download the FREE e-book now!” Also employ email marketing: “Don’t miss our exclusive webinar – sign up now!”.

Conclusion

Disruptive marketing is all about reaching out to the right prospects with unique and tailored value. By pinpointing the most profitable offering and honing in on the most promising prospects, Härtinger Consulting is well on its way to having a banner year in revenue.

We hope these ideas are great! If they aren’t – or you’d like some more – go ahead and use the tool again!

Email us at hello@conklinmedia.com and we can chat more about implementing these strategies or others you may be excited about! It’s what we do.