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ProfitPaths® for Executagility
The 5K team is excited to reveal our comprehensive marketing plan for Executagility. We have analyzed your market and offerings to select the high-potential IMPACT Offering. Further, we have studied the demographic most likely to have the longest lifetime value for your business and identified them as your IMPACT Prospect. We believe this dual focus strategy will supercharge your company’s bottom line.
Why Your IMPACT Offering & Prospects Matter
The IMPACT offering and prospects have been selected considering their probable revenue potential. By accentuating the alignment between the IMPACT Offering and your IMPACT Prospect, your business has the potential for exponential profit growth.
Step One – Your IMPACT Offering: Agile Project Management Methodology Training
Why this Offering
Your most substantial and lucrative offering is your Agile Project Management methodology training. This training is in high demand as businesses strive to enhance their operations, improve efficiency, and retain top talent by embracing remote and flexible work. As a result, this IMPACT Offering has a high probability of significantly boosting your bottom line.
Ideas to Combine the Offering
By integrating your Agile Project Management methodology training with other offerings such as tech support or HR solutions, you can create an all-encompassing service bundle. This combination can cater to a wider range of client needs and serve as an attractive package deal, maximizing sales and revenue.
Step Two – Your IMPACT Prospect: SMB Owners and Managers
Demographics and Psychographics
Your IMPACT Prospect comprises SMB Owners and Managers in industries embracing remote and flexible work trends. They typically value efficiency, productivity, and employee retention. Their decision-making is mostly driven by the desire to develop and maintain a motivated, efficient, and content workforce.
Where to Find Them
Prospects can primarily be found on professional networking sites such as LinkedIn, online forums and communities dedicated to SMB operations and management, and industry-specific webinars and conferences. They are also regular visitors to tech and business news platforms.
Step Three – Creating Your Prospect Magnets
The prospect magnets will pique your IMPACT Prospect’s interest. Here are 5 unique and creative prospect magnets that would appeal to SMB Owners and Managers.
AI Chatbot
We’ll build an AI chatbot using chatgpt’s api that will answer queries related to Agile Project Management.
Whitepaper
Provide a comprehensive whitepaper on the “Challenges & Solutions of Implementing Remote Work” in SMBs.
Webinar
Conduct a webinar covering “Best Practices for Retaining Top Talent in a Remote Work Environment”.
eBook
Create an eBook addressing “Implementing Agile Project Management in SMBs – A Step-by-Step Guide”.
Online Tool
Create an online tool for “Agile Project Management Assessment” for SMBs.
Each prospect magnet broadly targets and appeals to your Impact Prospect and can be hosted on your website as a resource/downloadable material.
Step Four – Channel Selection
Email Marketing
Send out personalized emails with grabby copy encouraging prospects to check out the prospect magnets. Sprinkle in powerful CTAs like “Learn More”, “Download Now”, and “Join Webinar”.
LinkedIn Marketing
LinkedIn, being a professional platform, is perfect for reaching out to SMB Owners and Managers. Create engaging posts and ads encouraging them to access your prospect magnets.
Content Marketing
Write high-quality blogs and articles on renowned platforms to spread awareness about your offerings and prospect magnets.
We chose these channels based on the fact that they are the platforms where your IMPACT Prospect spends most of their time.
Step Five – Prospect-to-Lead Conversion
We will convert prospects into leads by encouraging them to sign up for newsletters, webinars, etc. Post-magnet consumption, we’ll send them specialized communication prompting them to purchase your IMPACT Offering.
Conclusion
Focusing on your IMPACT Offering – Agile Project Management methodology training, and advertising to your IMPACT Prospect – SMB Owners and Managers, will maximize your company’s profitability. We believe this strategy is the pathway to success in reaching your revenue goals.
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