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ProfitPaths® for Applied Medical Technologies

Applied Medical Technologies is committed to enhancing the quality of patients’ and caregivers’ lives through innovation in medical technology. The 5K team is excited to present a robust, actionable strategy aimed at boosting the company’s revenue potential, focusing specifically on a key IMPACT offering and the prime IMPACT prospects for this offering.

Introduction

For the purposes of this plan, we have identified the Enteral Feeding Devices range as the IMPACT offering. We believe these devices have the highest potential for sales growth and revenue gains. Our designated IMPACT prospect is the segment of the aging population struggling with chronic diseases that necessitate enteral nutrition. Serving this demographic will not only increase the company’s bottom line but also align with the company’s mission to improve the quality of patient care.

Why Your IMPACT Offering & Prospects Matter

The enteral feeding devices market is set to expand globally, driven by an aging population, a rise in chronic diseases, and technological advancements. By targeting this IMPACT prospect, Applied Medical Technologies can capitalize on this growth trend and solidify its position as a leading provider of high-quality enteral feeding devices.

Step One – Your IMPACT Offering

Why this Offering

Enteral Feeding Devices, like feeding tubes and pumps, address a critical need for patients who are unable to consume food orally. These devices also align with Applied Medical Technologies’ existing product line and mission, making it a suitable IMPACT offering.

Ideas to combine the offering with other offerings to make a new offering

A possible combination could be bundling the enteral feeding devices with educational resources, caregiver support materials and accessory kits designed to assist the patient and caregiver throughout their enteral feeding journey. This package would provide immense value, differentiate your offering, and deepen customer loyalty.

Step Two – Your IMPACT Prospect

The IMPACT prospect identified for this offering is the segment of the aging population suffering from chronic diseases such as cancer, dementia, or neuromuscular disorders which require enteral nutrition. The key demographics include males and females aged 60+, while the psychographics point to individuals positively disposed towards technological solutions for healthcare needs. Online platforms such as medical forums, company websites and social media health groups could serve as excellent meeting points for this demographic.

Step Three – Creating Your Prospect Magnets

Properly tuned prospect magnets can engage your audience, stoking interest in the IMPACT offering, while providing valuable information to help them make an informed purchasing decision. Some highly creative prospect magnet examples for Applied Medical Technologies include:

• An AI-based chatbot using chatgpt’s API that offers personalized, real-time assistance to visitors on the company website. It can answer queries about enteral feeding, troubleshoot issues, or guide customers through product selection based on individual needs.
• A comprehensive whitepaper on understanding and managing enteral feeding at home, tailored towards caregivers.
• A webinar series featuring expert advice on enteral feeding best practices, tips, and guidelines.
• An interactive video tutorial on using and maintaining enteral feeding devices.
• A downloadable checklist for caregivers to monitor enteral feeding process and patient’s nutrition intake.

Step Four – Channel Selection

Choosing the correct marketing platforms to reach your IMPACT prospect ensures efficiency in targeting and conversions. Suitable platforms for Applied Medical Technologies could include SEO targeted healthcare blogs, Social Media campaigns, Google and Bing search, and email newsletters. Considering the age of the target demographic, Facebook and YouTube would also be more profitable for online advertisement than Instagram or Snapchat.

Step Five – Prospect-to-Lead Conversion

For efficient conversions, calls-to-action (CTA) should be carefully crafted and strategically placed within each prospect magnet. For example, near the conclusion of a white paper or at the end of a blog post. Post-magnet follow-up strategies can include personalized emails or phone calls. Retargeting prospects with ads on the channels that they frequent can also be a useful tool.

Conclusion

By leveraging its IMPACT offering, Applied Medical Technologies could significantly increase its customer base and sales revenue. This strategy places the company in a strong position for future growth and solidifies its status as a global leader in enteral feeding devices.

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