ProfitPaths® is an innovative marketing approach we utilize, aimed at amplifying the growth and success of your business. Rather than focusing on company-wide marketing, we devise tailored, individual campaigns that are designed to yield the highest profits, secure the most valuable lifetime clients, and deliver substantial impacts on your company. These impacts are carefully aligned with your company’s overarching objectives.
We’d love to talk with you about these ideas and more. Simply send an email to hello@conklinmedia.com or reply to the email we sent you and we can chat!
ProfitPaths®: A Comprehensive Marketing Action Plan for Kerry Iannone Coaching
We at the 5K consulting team are thrilled to present you with a dynamic, strategic, and efficient marketing plan designed to boost your bottom line. For Kerry Iannone Coaching, we’ve identified the IMPACT Offering as the ‘One-On-One Life Purpose Reorientation Coaching Programme’. This is a high potential offering tailored to assist women to rediscover and realign with their life’s purpose.
The demographic we highly recommend focusing on is the IMPACT Prospect: mid-career professional women aged 30-45, who are feeling disconnected with their personal and professional life.
Why Your IMPACT Offering & Prospects Matter
By honing in on this specific IMPACT Offering and Prospect, you will have two important elements in sync: a high-value offering and a demographic in dire need of this offering. This precise focus is crucial for boosting sales and enhancing long-term customer value.
Step One – Your IMPACT Offering
Our IMPACT Offering is the ‘One-On-One Life Purpose Reorientation Coaching Programme’. This is a structured, personal and immersive experience to help women push reset and begin a purpose-led chapter in their lives. It has substantial potential as it directly addresses a crucial need of our target demographic.
In terms of enhancing this offering, you could merge it with a complimentary and holistic wellness workshop, amplifying its appeal as a comprehensive solution package to the concerns of the IMPACT Prospect.
Step Two – Your IMPACT Prospect
Our key demographic is professional women aged 30-45, stuck in the middle of their careers and feeling disconnected with their lives. Psychographically, this demographic is generally financially secure but emotionally dissatisfied, seeking change that aligns with their value system.
This demographic is primarily online, with a high concentration on professional platforms like LinkedIn and online self-help forums. They are also likely to attend wellness and personal development events.
Step Three – Creating Your Prospect Magnets
Prospect Magnets are creative tools designed to attract the IMPACT Prospect. They provide value to the prospect in line with the IMPACT Offering. These include resource guides, e-books, webinars, training videos, and artificial intelligence (AI) integrated chat tools.
Your 5 unique Prospect Magnets could be as follows:
- A free e-book titled “5 Steps to Reconnect With Your Purpose”
- An invitation to an enlightening webinar: “Redefining Your Professional Life”
- A free introductory coaching session
- A set of bite-sized inspirational videos
- An AI-powered chatbot that provides immediate answers to users’ FAQs and leads them to book a one-on-one session.
These magnets are written, programmed, and hosted either on your company website or social media platforms.
Step Four – Channel Selection
We need to be present wherever our IMPACT prospects are. For this, we suggest focusing on LinkedIn, targeted Facebook groups, and Google Ads. These platforms cater directly to our target demographic, offering sophisticated targeting options.
Examples of “Calls to Action” on these platforms could include: “Download Your Free E-Book Now”, “Reserve Your Spot for the Webinar”, or “Start Your Journey Today with a Free One-On-One Coaching Session”.
Step Five – Prospect-to-Lead Conversion
Converting prospects into tangible leads will be achieved by providing compelling content and clear calls-to-action in our Prospect Magnets. Clients who show interest will be motivated to take the next step, such as signing up for the webinar or booking their first coaching session. Adequate follow-ups through emails or calls can ensure these leads translate into loyal, paying customers.
Conclusion
With this comprehensive marketing plan, Kerry Iannone Coaching has a map towards a successful sales journey. By focusing on maximizing the given IMPACT Offering to the selected IMPACT Prospect, success is only a matter of implementation.
We hope these ideas are great! If they aren’t – or you’d like some more – go ahead and use the tool again!
Email us at hello@conklinmedia.com and we can chat more about implementing these strategies or others you may be excited about! It’s what we do.
