ProfitPaths® is an innovative marketing approach we utilize, aimed at amplifying the growth and success of your business. Rather than focusing on company-wide marketing, we devise tailored, individual campaigns that are designed to yield the highest profits, secure the most valuable lifetime clients, and deliver substantial impacts on your company. These impacts are carefully aligned with your company’s overarching objectives.

We’d love to talk with you about these ideas and more. Simply send an email to hello@conklinmedia.com or reply to the email we sent you and we can chat!

ProfitPaths® Marketing Action Plan for SKOVAX Entertainment

This document is a comprehensive and actionable marketing strategy developed by the 5K team, especially for SKOVAX Entertainment. Here, we focus on the ‘Impact Offering’ and ‘Impact Prospect’ we identified for your company. We recognize your ‘Impact Offering’ as ‘digital marketing services’ and your ‘Impact Prospect’ as ‘combat sports promoters and brands’. We believe that emphasis on these selections will most positively influence your bottom line.

Why Your IMPACT Offering and Prospects Matter

The ‘Impact Offering’ is the service or product that holds the power to greatly surge your company’s bottom line. Identifying and targeting the ‘Impact Prospect’ interestingly, the demographic most likely to necessitate a higher volume of the ‘Impact Offering’ amplifies the chances to create a significant difference in your profit margins.

Step One: Your Impact Offering

Why this Offering

The decision to select digital marketing services as the impact offering is based on its potential to boost revenue. As fight industries grow, so does their need for quality digital presence and promotion. SKOVAX Entertainment can fulfill this demand.

Ideas to combine the offering with other offerings

Combining interactive web design, content creation, and social media management with the existing digital marketing services can help create a comprehensive and attractive bundle for the prospects

Step Two: Your Impact Prospect

Our impact prospect are the combat sports promoters and brands, who require professional digital marketing services to attract audience and sell their merchandise. You can find these prospects during industry events or exhibits, in professional online forums, social media groups, or industry-specific websites.

Step Three: Creating Your Prospect Magnets

Prospect magnets are designed to attract and retain the attention of your impact prospect. These can be whitepapers, creative resources, AI tools, or chatbots. Here are our 5 ideas:

• Comprehensive Fight Industry Whitepaper: A detailed whitepaper about emerging digital marketing trends in the fight industry.
• AI Chatbot: A an AI powered chatbot to guide users on the website, enhancing their experience.
• Video Case Studies: Showcasing SKOVAX’s successes and capabilities.
• Free Digital Audit Tool: An innovative tool where prospects can get a free audit of their digital presence.
• SEO Rank Checker: An SEO checker tool where prospects can discover their website’s SEO rank.

Step Four: Channel Selection

The channels we recommend for promotion of the prospect magnets are Google Ads, LinkedIn and Instagram, and here’s why:

• Google Ads: Target specific keywords related to fight industry promotions and digital marketing. Use ad copies that highlight the benefits of your services. For instance, “Boost your fight’s visibility with SKOVAX’s digital marketing services.”
• LinkedIn Ads: In this professional network, target ads at industry promoters and brand managers, promoting your comprehensive whitepaper or case studies.
• Instagram Ads: Create visually appealing ads that promote your services and tools. For instance, “Maximize your fight’s outreach with SKOVAX’s expert digital marketing.”

Step Five: Prospect-to-Lead Conversion

Our strategy for converting prospects into leads and eventually, customers involves follow-up, offering free trials of services, and continuous engagement on social media.

Conclusion

By concentrating on your Impact Offering and Impact Prospect, we assure an increase in customer base and revenue. Together, we will knock out any challenges and pave a successful path for SKOVAX Entertainment.

We hope these ideas are great! If they aren’t – or you’d like some more – go ahead and use the tool again!

Email us at hello@conklinmedia.com and we can chat more about implementing these strategies or others you may be excited about! It’s what we do.