*ProfitPath® Plan of Action – Gold Rush Express Delivery*
This is a ProfitPath® Plan of Action intended to illustrate how Gold Rush Express Delivery can increase the sales of their Specialized Rapid Air Freight Solutions for Medical Equipment – their impact offering – to their IMPACT Prospect, healthcare institutions. The company will utilize its arsenal of marketing channels to distribute their unique Prospect Magnet, the Medical Logistics Efficiency Review. Through this method, the company will convert leads into sales and generate new prospects with their impactful lead conversion method.
As a ProfitPath expert, I will now detail how to accomplish this.
**1. Target Audience**
Gold Rush Express Delivery’s IMPACT prospect comprises medium to large-sized healthcare institutions. The contacts within these organizations are Procurement Managers, Supply Chain Directors, and Lab Managers. The demographics to focus on in these groups are individuals with decision-making power in terms of logistics and supply chain operations.
**Action Item:** Develop accurate, detailed prospect profiles for better targeting and personalization.
**2. Prospect Magnet**
Gold Rush Express Delivery’s Prospect Magnet is the Medical Logistics Efficiency Review – an AI-powered assessment that can identify inefficiencies in a prospect’s current medical logistics system. This valuable resource will attract the attention of your IMPACT Prospects.
**Action Item:** Develop an AI-powered tool for the Medical Logistics Efficiency Review. This tool should generate comprehensive reports that highlight inefficiencies and propose potential solutions.
**3. Lead Conversion Method**
Following the delivery of the Medical Logistics Efficiency Review, the contact receives a no obligation demonstration of the Specialized Rapid Air Freight service. This demonstration should illustrate concretely how the service can resolve the inefficiencies identified in the review.
**Action Items:**
– Create a high-quality, engaging video demo of the Specialized Rapid Air Freight service.
– Develop a compelling follow-up email sequence that concludes with the offer of the demo.
**4. Marketing Channels**
Marketing channels for this campaign should include:
– Email marketing: A series of targeted emails to prospective customers offering the Medical Logistics Efficiency Review and ultimately, showcasing the demo of the service.
– LinkedIn Marketing: Especially for reaching out to Procurement Managers, Supply Chain Directors, and Lab Managers via sponsored content, targeted ads and personal messages.
– Industry-specific Webinars: To demonstrate thought leadership and provide more information about efficient medical logistics.
– Healthcare Events: Both physical and virtual events to network with prospective clients and showcase services.
**Action Items:**
– Start building an email marketing campaign that offers the Medical Logistics Efficiency Review.
– Create LinkedIn Sponsored Content and InMails targeted at individuals within specific job roles.
– Plan, promote, and host industry-specific webinars on logistics efficiency.
– Identify upcoming healthcare events to participate in and showcase your services.
With these carefully crafted steps, a novice marketer would be well equipped to execute this robust ProfitPath® Plan and help Gold Rush Express Delivery serve more of their impact offering to their targeted audience.
