Your home improvement business is all about sharing your expertise and helping your clients, but making your home improvement business stand out in online marketing can be a challenge. With so many contractors and service providers out there, it’s tough to capture attention and convert leads.
At 5K | Formerly Conklin Media, we understand the unique marketing needs of home improvement companies. Our data-driven home improvement marketing strategies will help you generate high quality leads and drive more sales in the competitive market.
Our home improvement SEO strategies will improve your local rankings so homeowners in your area can easily find your website in organic search results. We focus our marketing efforts on long-tail keywords to increase your online visibility and convert ready-to-buy customers.
Paid advertising allows you to get your services in front of homeowners and business owners actively searching for contractors. Our targeted Google Ads marketing strategy will help you better reach this valuable audience.
With customized Facebook and Instagram ads, you can target local demographics who are likely to need home upgrades or remodeling. Our ads will make your brand stand out.
Quality content builds trust and establishes thought leadership for home improvement businesses. We'll create in-depth blog posts, guides, and other home improvement content to attract and engage ideal audiences and generate leads.
With effective email marketing, you'll nurture your relationships with your existing customer base and convert new customers, as well. Our campaigns will keep your brand top of mind for your target audience.
An outdated website drives potential customers farther away. We'll build a modern, mobile-friendly site that showcases your brand, makes browsing easy, and converts more traffic.
Make sure your site functions optimally with high-quality website content that's properly coded for UX, page load speed, and more. Whether you need a new website or a specialized digital tool, our team can bring your vision to life.
Our team provides comprehensive home improvement marketing consulting to create data-driven strategies. Digital marketing agencies like 5K will support your growth goals by learning about your business needs and goals before recommending tailored marketing strategies for your home improvement company.
Ranking high in local SEO and running geo-targeted paid ads enables homeowners to find you when searching for contractors in your area. Appearing prominently in those critical first search results is key, and an internet marketing agency can help you get in front of more potential customers.
Content marketing, online reputation, reviews, and other types of social proof are essential for establishing authority and trustworthiness, especially in the home improvement industry. Homeowners want to vet companies before inviting them into their home, and prioritizing home improvement marketing can help improve your digital image by building credibility over time.
Email, social media marketing, retargeting, and other digital marketing strategies allow you to stay top of mind with prospects and existing customers. The more touch points, the better! This is especially true for home improvement marketing; home improvement businesses can build stronger relationships with their clientele by providing both timely and evergreen advice for homeowners and offering special offers to encourage customer loyalty.
Your home improvement marketing agency should have deep knowledge of the home improvement space. An outsider perspective won't cut it. You'll want to make sure they have experience marketing other home improvement businesses or businesses in similar fields, such as contracting, construction, and more. We've worked with home improvement and trade companies to expand their reach, increase their visibility, and grow their businesses; we can help you, too!
If you want to get the most value out of your digital marketing efforts, you'll want a full-service home improvement marketing agency on your side. At 5K, we offer a full range of digital marketing services -- from SEO and paid ads to web design and more -- for a comprehensive and cohesive strategy to get you the best results.
The best digital marketers know that you can't make a marketing strategy on instinct alone. Our team tracks ROI and optimizes each marketing strategy based on real performance data, not hunches. When choosing a marketing agency for your home improvement business, you'll also want to make sure they have evidence of success from their existing clients. Look for case studies, testimonials, and other data to verify that the team knows what they're doing.
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