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Manufacturing Website Design

In today's digital landscape, a well-crafted website is crucial for manufacturers looking to establish a strong online presence, engage with their target audience, and drive business growth. Our team of experienced designers is dedicated to creating visually stunning and user-friendly websites tailored specifically for the unique needs of manufacturing companies.

Whether you're a small-scale operation or an industry leader, we are here to help you showcase your products, communicate your brand message, and captivate your online visitors. With a focus on functionality, aesthetics, and effective communication, our manufacturing website designs are crafted to elevate your online presence and drive tangible results. Explore our services and let us transform your vision into a compelling digital experience.

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Signs It’s Time for a New Manufacturing Company Website 

If you’re like most manufacturing companies, digital marketing and taking a good manufacturing website to great might feel out of your reach. One of the first steps you can take is deciding if you need a new website that will grab a visitor’s attention and offer compelling content and images.

Outdated Style

The manufacturing industry may not be the most glamorous, but you still need a modern website that clearly demonstrates the value you bring to the table to any site visitors. Dated imagery, stuffy fonts, or a lack of interactive elements doesn’t do your credibility any favors.

Can’t Keep Up with Best Practices 

Your manufacturing website is the foundation on which you build the rest of your marketing strategy. Conversion rates, SEO best practices, and more all hinge on you being able to implement changes quickly and successfully on your site. If you’re running an outdated site or it’s too clunky for you to make changes, you’ll be hurting the effectiveness of any campaigns you want to run.


Drop in Conversions 

You don’t just want plenty of site visitors, you also need conversions like form fills or phone calls. If you find that there’s been a drop off in customers reaching out to you, they may find your website difficult to navigate or just plain outdated to the point where they don’t trust it as much as they trust other industrial and manufacturing companies.


Your Competitors’ Sites are Crushing You

Do you feel a pang of jealousy every time you visit another manufacturing company’s website? Do you dread the though of your ideal customers being wowed by your competitors’ sites during their search for the best manufacturing company?

If so, that’s a sign that it might be time to bring your manufacturing business site up to speed.

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Your Guide to Website Design for Manufacturers 

When designing a website for manufacturers, several key factors should be considered to ensure a seamless user experience and optimal functionality.

First and foremost, your website should have a clean and professional design that aligns with the manufacturing brand image. It should feature a user-friendly navigation system, allowing visitors to easily explore different sections and find the information they need.

Emphasizing your unique selling points and highlighting their expertise and capabilities is essential to stand out from competitors.

Additionally, incorporating high-quality visuals, such as product images and videos, can enhance the website’s visual appeal and engage potential customers.

What’s the Best Website Design for Manufacturing Companies? 

The best website design for manufacturing companies is one that combines functionality, aesthetics, and user experience to effectively communicate the company’s brand, showcase its products and services, and drive business growth.

Does your website meet these standards? If not, it might be time for a manufacturing company website redesign, starting with the following components.

Technical optimization is when jewelry companies make changes to their jewelry website in order to help it rank higher. For example, you might make sure any broken links are fixed, images are optimized, and more.

Page speed is another very important factor; slow-loading pages can cause more visitors to leave your site, resulting in fewer leads and sales.

Components of a Great Industrial Manufacturing Site Design

If you’re looking to gain a deeper understanding of what your website content should look like, the following will give you an introduction into manufacturing web design and what makes a great manufacturing website.


The website homepage is often the first impression visitors have of an industrial manufacturing website, making it a critical page to get right during a website redesign. It serves as the virtual front door to the company, offering a snapshot of its brand, products, and services.

When redesigning the homepage, it’s important to create a visually appealing and well-organized layout that immediately communicates the company’s value proposition. Consider incorporating high-quality visuals, such as images or videos, that showcase the manufacturing process or highlight the company’s expertise. Additionally, prioritize clear and concise messaging that effectively communicates the company’s unique selling points and directs visitors to explore further sections of the website.

Service and Product Pages  

Service pages are crucial for industrial manufacturing companies to showcase their range of services and expertise. During a website redesign, it is important to create dedicated service pages that provide comprehensive and detailed information about each service offered.

You should organize the service pages in a logical and user-friendly manner, ensuring that visitors can easily find the specific service they are interested in. Incorporate descriptive content that highlights the unique features and benefits of each service. It is also essential to include keywords so your manufacturing product or service pages will rank where website visitors can find them.

Industry Pages 

Industry specific pages are designed to cater to the specific needs and requirements of different target industries. During a website redesign, it is important to create industry pages that provide tailored content, addressing the unique challenges and solutions that the company offers within each industry.

Consider conducting thorough research to understand the pain points and specific requirements of each target industry. The content on these pages should be industry-specific and demonstrate the company’s understanding of the challenges faced by potential clients.

About Page

The About page is an opportunity for industrial manufacturing companies to showcase their company history, values, mission, and team. Clearly communicate the company’s mission and values, highlighting what sets them apart from competitors. Additionally, share key milestones and achievements that demonstrate the company’s expertise and longevity in the industry.

Including bios or profiles of key team members can add a personal touch and enhance credibility. Overall, the About page should humanize the company, inspire confidence, and create a connection with potential customers.

Blog Page

The blog page is a valuable component of an industrial manufacturing website that provides a platform for sharing industry insights, thought leadership, and updates. During a website redesign, it is important to create a Blog page that is visually appealing, user-friendly, and well-organized.

Use a clean and intuitive layout that showcases the latest blog posts prominently. Allow visitors to easily navigate and filter blog posts by categories or tags for easy access to relevant content.

Contact Page

The contact page is a vital part of an industrial manufacturing website, as it provides a means for visitors to get in touch with the company. During a website redesign, it is important to create a contact page that is simple, user-friendly, and prominently displays the contact information.

Include a contact form that collects essential details from visitors and ensures their inquiries are directed to the appropriate department or person within the company.

Landing Pages

Landing pages are specifically designed to capture visitor attention and encourage specific actions, such as filling out a form, subscribing to a newsletter, or downloading a resource. During a website redesign, it is important to create landing pages that are focused, persuasive, and visually engaging.

Pay attention to the placement and design of the call-to-action (CTA) buttons, ensuring they are prominently displayed and easily clickable. Additionally, implement tracking and analytics to measure the performance of landing pages and optimize them for better conversion rates.

Manufacturing Website Design Best Practices 

Manufacturing website design follows certain best practices to ensure an effective online presence. It is crucial to prioritize images, content, and more.

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When it comes to keywords, you want to strike a balance between the keyword difficulty, or how hard it will be to rank for a keyword, and the search volume, or how many searches the keyword gets each month.

For example, some keywords may be easy to rank for but may not receive enough search volume to justify the effort it takes to create content that ranks for them.

Unique Pictures

Utilizing unique images is important for manufacturing websites to stand out from competitors. Custom photographs of products, facilities, or employees help establish a distinct brand identity. By avoiding generic stock images and investing in custom visuals, manufacturers can showcase their uniqueness, build credibility, and connect with their target audience on a deeper level.

Image Compression 

Image compression is a crucial practice for manufacturing websites to optimize loading speeds. By reducing the file size of images without sacrificing quality, website performance improves. Compressed images load faster, enhancing user experience and reducing bounce rates. Utilizing compression tools or content delivery networks (CDNs) helps achieve optimal image sizes and faster page loading times.


Infographics are valuable visual tools for conveying complex manufacturing information in a simplified and engaging manner. By presenting data, statistics, or processes in a visually appealing format, infographics enhance understanding and retention. During website design, incorporating well-designed infographics can effectively communicate manufacturing expertise and industry insights, capturing the attention of visitors and making information more digestible.


High-quality content is essential for manufacturing websites to provide valuable information and engage visitors. Clear and concise copy should be used to convey messages effectively. In-depth product descriptions, informative blog posts, and case studies demonstrate expertise. Incorporating relevant keywords aids in SEO and increases visibility.

Clear Copy

Clear copy is crucial for manufacturing websites to effectively communicate key messages. It should be concise, easy to understand, and free of jargon. By focusing on the benefits and unique selling points, clear copy helps visitors understand the value the manufacturer offers. Highlighting key features and differentiators ensures that the message is easily conveyed, capturing the attention of potential customers.

Consistent Brand Voice

Maintaining a consistent brand voice across all content on the manufacturing website is important for building brand recognition and trust. Consistency in tone, style, and messaging helps establish a strong brand identity. By aligning the website’s content with the company’s core values and target audience, a cohesive brand voice is achieved, fostering credibility and a memorable user experience.


The goal of your website isn’t to just get more visitors: it’s to convert them, or turn your industrial website visitors into customers. Make sure you keep the following in mind:

Contact Forms

Conversion forms are critical components of manufacturing websites that drive lead generation and customer engagement. During website design, it is important to create forms that are easy to fill out, with clear labels and concise fields. By strategically placing forms on landing pages or product pages, manufacturers can capture visitor information and generate leads. Integration with customer relationship management (CRM) systems facilitates effective lead management and follow-up.

Accurate Tracking 

Accurate tracking is essential for manufacturing websites to measure and analyze user behavior, conversions, and overall website performance. By implementing robust tracking tools like Google Analytics, manufacturers can gain valuable insights into visitor demographics, page engagement, and conversion rates. Accurate tracking allows for data-driven decision-making, optimization of marketing efforts, and continuous improvement of the website’s performance.

Search Engine Optimization (SEO)

Search engine optimization (SEO) is crucial for manufacturing websites to increase visibility and attract organic traffic. Optimized pages, fast loading speed, and a good URL structure are key SEO factors. Conducting keyword research and incorporating relevant keywords in meta tags, headings, and content helps improve search engine rankings. By implementing effective SEO strategies, manufacturers can improve their online presence, reach a wider audience, and generate valuable organic traffic.

Optimized Pages

Optimized pages are essential for manufacturing websites to improve search engine rankings and user experience. Implementing on-page SEO techniques such as using relevant keywords, optimizing meta tags, headings, and image alt tags, ensures that pages are search engine friendly. Additionally, organizing content with clear headings and subheadings improves readability and user engagement. By optimizing pages, manufacturing websites become more visible to search engines and provide a seamless browsing experience for visitors.

Fast Loading Speed

Fast loading speed is critical for manufacturing websites to provide a smooth and user-friendly experience. Slow-loading pages result in higher bounce rates and lower conversion rates. Optimizing image sizes, minifying code, and leveraging browser caching are effective strategies to improve loading speed. Compressing files and utilizing content delivery networks (CDNs) can further enhance website performance. By prioritizing fast loading speed, manufacturing websites retain visitors and improve overall user satisfaction.

Good URL Structure 

A good URL structure is essential for manufacturing websites to improve search engine visibility and user experience. URLs should be descriptive, concise, and relevant to the content of the page. Incorporating keywords in the URL helps search engines understand the page’s topic. A logical hierarchy and consistent URL structure facilitate easy navigation and enhance the overall website organization. By implementing a good URL structure, manufacturing websites become more search engine friendly and user-friendly.


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How to Find Manufacturing Website Design Inspiration

Looking for examples? Exploring websites from related industries can provide insights on layout, functionality, and visual aesthetics that can be adapted for manufacturing websites. Additionally, examining websites of competitors or industry leaders can offer inspiration for unique design elements or innovative approaches.

Keeping an eye on design trends in other sectors, such as technology or e-commerce, can also spark creative ideas that can be applied to manufacturing websites. By seeking inspiration from various sources, designers can push boundaries and create unique and engaging websites for manufacturing companies.

Factors to Consider During the Industrial Website Build Process 

When building a website for industrial manufacturing, several factors need to be considered to ensure a successful outcome. Industrial companies should consider hosting, UX, and redirects to ensure that their industrial website design build goes off without a hitch.

Your Site’s Hosting Platform 

Choosing the right hosting platform is a crucial decision when building a manufacturing website. The hosting platform should provide reliable performance, ensuring that the website is accessible and loads quickly. Consider factors such as server uptime, scalability options, and customer support when selecting a hosting provider.

Additionally, evaluate the hosting platform’s security measures to protect against cyber threats. By choosing a robust and reputable hosting platform, manufacturers can ensure their website is always available, secure, and delivers a positive user experience.

Overall User Experience 

Delivering a seamless user experience is paramount in manufacturing website design. Consider the target audience’s preferences and habits to create an intuitive and user-friendly interface. Optimize page loading speed, as slow-loading websites can lead to high bounce rates.

Ensure that the website is visually appealing, with clear navigation and easily digestible content. Implement interactive elements, such as product configurators or virtual tours, to engage visitors. By prioritizing the overall user experience, manufacturers can create websites that effectively engage and convert visitors.

Redirecting the Old Site

When redesigning a manufacturing website, it is crucial to properly redirect the old site to the new one. Implementing 301 redirects ensures that search engines and visitors are directed to the appropriate pages on the new website.

Proper redirection helps preserve SEO rankings, maintain backlinks, and minimize disruption for users. Conducting thorough testing and monitoring after the website launch is important to identify and fix any potential redirect issues. By effectively redirecting the old site, manufacturers can seamlessly transition to the new website without losing valuable organic traffic and search engine rankings.

What to Look for in a Manufacturing Website Designer Company

Choosing the right manufacturing website design company is a critical decision that can greatly impact the success of the project. When evaluating design companies, consider their track record and experience in working with manufacturing clients. Look for a company that can provide data-driven solutions, leveraging analytics and user insights to inform design decisions. Effective communication is key, so ensure the design company is responsive, transparent, and understands your specific goals and requirements.

Data Driven Decisions 

Data-driven decisions are crucial in manufacturing website design. By leveraging website analytics and user behavior data, manufacturers can gain valuable insights into how visitors interact with their website. Analyzing data helps identify areas for improvement, optimize user experience, and increase conversion rates. By basing design decisions on data and continually monitoring performance, manufacturers can make informed changes that drive positive results and continuously improve their website’s effectiveness.

Crystal Clear Communication 

Effective communication is essential between manufacturers and their website design company. Clear communication ensures that project goals, timelines, and expectations are aligned from the outset. Regular communication and updates throughout the design process help to address any concerns or issues promptly. By maintaining open and transparent communication, manufacturers can foster a collaborative environment and ensure that the final website reflects their vision and objectives.

On the Same Page with Your Brand 

Choosing a website design company that understands and aligns with your brand identity is crucial. The design company should grasp your unique value proposition and be able to translate it into a visually appealing and cohesive website design. Consistency in branding elements, such as colors, fonts, and imagery, is important to create a strong and recognizable brand presence.

Understanding of Design Trends and Practices 

Partnering with a website design company that stays up-to-date with design trends and best practices is vital. They should have a thorough understanding of the latest design techniques, user experience principles, and emerging technologies relevant to the manufacturing industry. By incorporating modern design trends and practices, manufacturers can create websites that feel current and visually appealing.

Manufacturing Website Design Case Studies 

If you’re looking for real-world examples of manufacturing website design, we invite you to explore our case studies page. Our case studies highlight successful collaborations with manufacturing clients, showcasing our expertise in creating impactful websites that drive results. From improving user experience to increasing conversions, our case studies provide tangible examples of how we’ve helped manufacturing companies achieve their online goals.

Types of Industrial Copmanies We Work With

Here are a few examples of the types of projects we can work with you on:

  • Aerospace manufacturing & design website

  • Automotive manufacturer website design

  • Equipment manufacturing website design 

  • Medical manufacturing website design 

  • Parts manufacturing website design 

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Frequently Asked Questions About Manufacturing Site Builds

We recommend using WordPress since it’s easy to make updates, good for SEO, and there are so many great resources available. 

We describe a manufacturing website as an online site for a manufacturing company to sell their products or services. 

We recommend choosing a manufacturing website design agency to help you create your new industrial website, although if you have an internal team capable of following the best practices outlined, you may be able to do it in house. 

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