ProfitPath® Marketing Action Plan for Solanco Video

ProfitPath® Marketing Action Plan for Solanco Video

Introduction

Solanco Video offers the service of video rental that has the greatest potential to increase the company’s bottom line. Our IMPACT offering targeted towards our IMPACT prospects; movie enthusiasts who are seeking for hard-to-find and niche movie titles that they can’t find in standard streaming services.

Why Your IMPACT Offering & Prospects Matter

Solanco Video provides a unique value in the market, providing access to rare, niche, and classic films, plus the nostalgia-driven experience of a traditional video rental store. Our IMPACT prospects, particularly movie enthusiasts and collectors who value the experience and offerings would find great value in this service.

Step One – Your IMPACT Offering

Why this Offering

This offering caters to a niche group that standard streaming services do not serve. By offering hard-to-find and niche movie rentals, Solanco Video has the potential to create a loyal, dedicated customer base.

How to Implement

The implementation will require having an updated inventory of movies, incentivize customers through loyalty programs, and creating a favorable environment in-store to cater to the nostalgic factor.

Step Two – Your IMPACT Prospect

The primary demographic for the IMPACT prospect includes adult movie enthusiasts who range from their late twenties to fifties, value nostalgic experiences, and enjoy exploring unique and rare movies. Places to find this demographic include local arts & crafts fairs, vintage shops, and an online presence through certain movie review websites and social media platforms.

Step Three – Creating Your Prospect Magnets

Our prospect magnets could include monthly newsletters featuring new acquisitions and community events, in-store movie discussions/clubs, and offering special discounts to loyal customers. These are tools that could act as a unique offering to the IMPACT prospect.

Why this Content

This content creates a sense of belonging and creates a connection with the loyal customers. The discounts and events help drive traffic in-store and increase rentals.

How to Implement

Implementing this involves regular monitoring and updating of customer data, scheduling in-store events, and pairing with other local businesses for cross-promotions.

Step Four – Channel Selection

Selecting the right marketing channels for reaching our IMPACT prospect would include local print ads, targeted online advertising on movie review websites and social media platforms.

Why these Channels

These channels provide the best reach for the IMPACT prospect as they frequent these platforms.

How to Implement

This can be implemented by creating creative and compelling ads that highlight the uniqueness of Solanco Video, and making strategic ad placements on selected platform.

Step Five – Prospect-to-Lead Conversion

Our strategy to convert prospects to leads includes offering a first-time rental discount, offering a free movie for referrals, and using a targeted email marketing campaign for existing customers.

Why this Strategy

This strategy incentivizes trial and repeat visits and encourages customers to recommend Solanco Video to their friends, which helps increase clientele.

How to Implement

By strategically collecting customer data in-store and offering the discounts and referral program at the point of purchase.