ProfitPaths® is an innovative marketing approach we utilize, aimed at amplifying the growth and success of your business. Rather than focusing on company-wide marketing, we devise tailored, individual campaigns that are designed to yield the highest profits, secure the most valuable lifetime clients, and deliver substantial impacts on your company. These impacts are carefully aligned with your company’s overarching objectives.

We’d love to talk with you about these ideas and more. Simply send an email to hello@conklinmedia.com or reply to the email we sent you and we can chat!

Action Plan for Modern Caliber Web Development

Introduction

Welcome to the action plan for Modern Caliber Web Development. This plan is designed to help you sell more of your impact product, web development services, to your impact buyer, the owner of a mid-range contracting firm who appreciates the value of digital marketing.

IMPACT Offering

Your IMPACT offering should focus on capturing the interest of your target buyer, showcasing the potential benefits, and differentiating yourself from the competition. Here are some out-of-the-box examples:

• Title: “Transform Your Contracting Business with a Cutting-Edge Website”
• Description: Highlight how a professionally designed website can attract more clients, improve credibility, and increase conversions for contracting firms.

IMPACT Prospect Persona

To better understand your impact buyer, let’s create a persona:

• Name: John Contractor
• Description: John is the owner of a mid-range contracting firm. He has some money to spend and understands the value of digital marketing. He is looking to grow his business and wants to stand out from the competition.

5 Unique Viral Content Ideas

Create engaging viral content to attract your impact prospect. Here are some unique ideas:

• Title: “10 Jaw-Dropping Contractor Websites That Generated Millions in Revenue”
• Description: Showcase successful contractor websites you’ve developed and highlight the impact they had on their businesses.

5 Innovative Conversion Ideas

Increase conversions on your website with innovative strategies. Here are some ideas:

• Title: “Get a Free Website Audit and Uncover Hidden Revenue Opportunities”
• Description: Offer a free website audit to identify areas for improvement and showcase how your web development services can drive revenue growth.

Digital Channel Selection with Specific Content Ideas

Choose the right digital channels to reach your impact prospect. Here are some content ideas:

• Title: “The Ultimate Guide to Contractor Marketing: How to Dominate Online”
• Description: Create a comprehensive guide that covers various digital marketing strategies specifically tailored for contractors.

5-10 SEO Keywords + Content & Link Building Ideas

Optimize your website for search engines and build quality backlinks. Here are some keyword and content/link building ideas:

• Keywords: contractor website design, construction web development, contractor SEO services
• Title: “10 Essential SEO Tips for Contractors to Rank Higher on Google”
• Description: Provide actionable SEO tips for contractors and emphasize the importance of professional web development services.

Unique Social Media Opportunities

Utilize social media platforms to reach and engage with your impact prospect. Here are some unique opportunities:

• Title: “Contractor Spotlight: Showcasing the Best in the Business”
• Description: Feature successful contractors you’ve worked with and highlight their achievements through social media posts.

We hope these ideas are great! If they aren’t – or you’d like some more – go ahead and use the tool again!

Email us at hello@conklinmedia.com and we can chat more about implementing these strategies or others you may be excited about! It’s what we do.