ProfitPaths® Plan for Hansen-Rice, Inc.

Our talented team of 5K marketers seamlessly merges understanding of consumer behavior with viable strategies for generating revenue. We understand that Hansen-Rice, Inc., a premier builder of CAPEX projects, has a lot to offer its customers. Our IMPACT Offering focal point, therefore, for this exercise will be your exceptional Design-Build service, an end-to-end solution that integrates design, planning, and construction. Focusing on this offering opens us up to the IMPACT Prospect pool of large-scale companies and manufacturing entities who are in constant need of planning, design, and successful implementation of their capital expenditure projects. Concentrating on such prospects best impacts your company’s bottom line.

Why Your IMPACT Offering & Prospects Matter?

Focusing on the leverage of your Design-Build services as an IMPACT Offering elevates your brand. Not only does it demonstrate your capabilities as a comprehensive solution provider, but it also appeals to our IMPACT Prospects who need this solution to realize their vision.

Step One – Your IMPACT Offering

Why this Offering

Your Design-Build service inherently solves a multitude of problems for clients, such as needing to deal with multiple points of contact or manage several contracts. It’s a comprehensive solution that many large-scale companies desire.

Ideas to Combine the Offering

An idea for amplifying your Design-Build service is to couple it with a Maintenance and Support Service. After the design and build, you ensure seamless maintenance and quality check for specified periods. This offering increases your IMPACT Offering’s value proposition and prolongs the client relationship.

Step Two – Your IMPACT Prospect

Typically, manufacturing plants, warehouses, and large-scale companies often need well-planned, structurally sound buildings designed to their needs. They are detail-specific, focused on quality and efficiency, with a willingness to invest in the right solutions. Our IMPACT prospect can be found primarily on professional platforms such as LinkedIn or industry-specific forums, conferences, and trade shows.

Step Three – Creating Your Prospect Magnets

Prospect Magnets are tools that attract the prospects’ attention. In today’s digital age, innovative AI tools and chatbots can be an impactful part of this mix.

• AI Assessment Tool: Create a tool that assesses a project’s scope and instantaneously provides a rough estimation. This tool uses AI technology to analyze input data and utilizes internal resources to provide a ballpark figure.
• Resource Library: Create a free library with eBooks, customer testimonials, case studies, and whitepapers on construction industry trends.
• Interactive Chatbot: Deploy a chatbot on your website that answers queries, schedules appointments, and offers instant customer service.
• Virtual Reality Tours: Provide virtual tours of previous CAPEX projects so prospects can see your work’s quality.
• Webinars: Host webinars aimed at educating your prospects about the latest practices in CAPEX project planning and execution.

Step Four – Channel Selection

We need to be wherever our IMPACT Prospects are. Top channels include LinkedIn, industry forums, your website, and emails.

• LinkedIn: Ad targeting based on job roles such as CTOs, CFOs, etc., or industry-specific subsets. The ad copy would emphasize the Design-Build service’s comprehensive nature.
• Industry Forums: Engage in conversations, share blog posts, host webinars that educate and engage.
• Website + Chatbot: The chatbot will be a primary tool for visitor engagement and conversion.
• Targeted Emails: Keep your prospects and clients updated with regularly distributed newsletters.

Step Five – Prospect-to-Lead Conversion

Prospects will convert to leads by the “Request a proposal” or “Schedule a Consultation” CTA that will be visible on all our platforms. Furthermore, the AI tool for project estimation can capture lead information, and the interactive chatbot can schedule appointments.

In conclusion, focusing on your Design-Build service and tying it to maintenance service elevates your IMPACT Offering. By strategically distributing Prospect Magnets to our IMPACT Prospects through chosen channels and converting them into leads, Hansen-Rice, Inc. will experience a massive jump in its bottom line.