ProfitPaths® is an innovative marketing approach we utilize, aimed at amplifying the growth and success of your business. Rather than focusing on company-wide marketing, we devise tailored, individual campaigns that are designed to yield the highest profits, secure the most valuable lifetime clients, and deliver substantial impacts on your company. These impacts are carefully aligned with your company’s overarching objectives.
We’d love to talk with you about these ideas and more. Simply send an email to hello@conklinmedia.com or reply to the email we sent you and we can chat!
Introduction – ProfitPaths® Marketing Action Plan
Greetings Team Phoenix Martial Arts! Our 5K team is extremely excited to offer you this all-encompassing ProfitPaths® Marketing Action Plan. For the most significant impact on your bottom line, we have selected your high-potential Mixed Martial Arts (MMA) Classes as the IMPACT Offering. The IMPACT Prospect we’ve chosen is the demographic of young professionals aged between 21-35 who are likely to have high interest and substantial buying power for this offering.
The IMPACT Offering selected could be crucial in escalating your net revenue, while the IMPACT Prospect represents the target demographic most poised to purchase the largest volume of said offering.
Why Your IMPACT Offering & Prospects Matter
Your selected IMPACT Offering, the MMA Classes, and IMPACT Prospect, young professionals, are at the core of a targeted, successful marketing strategy. Capitalizing on the unique Needs, Interests, and Habits of the young professionals had proven to significantly impact the business’ revenue and expansion.
Step One – Your IMPACT Offering
Why MMA Classes
Young professionals are becoming more health-conscious and prefer intense, rhythmic workouts. MMA Classes fulfill these needs and also offer opportunities to develop discipline and focus, aspects these individuals value. Besides, the thrill and cultural cool factor around MMA draws them towards adopting it as an exciting fitness regime.
Combining Offering
We’d recommend bundling MMA classes with personal training sessions and nutritional consultation services into a comprehensive fitness package. This combo can promote holistic health and be a strong draw for the health-centric IMPACT Prospect.
Step Two – Your IMPACT Prospect
Our IMPACT Prospect— young professionals aged between 21-35, prioritizes health, values personal growth, and prefers exciting, productive ways to spend their time. They actively seek holistic wellness and fitness offerings and respect discipline and personal development, principles that align with undertaking MMA Classes.
This demographic is best accessed online via professional networking platforms like LinkedIn, wellness and lifestyle communities on social platforms like Facebook, Instagram, and digital fitness forums.
Step Three – Creating Your Prospect Magnets
Prospect Magnets serve as unique and creative resources that draw the IMPACT Prospect, particularly if they are in the market for MMA Classes. For Team Phoenix Martial Arts, we’d suggest the following Prospect Magnets:
- Informative e-book on MMA as an effective fitness solution
- Interactive Online MMA Masterclass
- Complimentary First-Class Pass
- An AI-powered virtual assistant to answer queries and book trial sessions.
- Webinar featuring MMA practitioners sharing their experiences
You can develop these Prospect Magnets in partnership with fitness experts, digital content creators, and AI developers. Platforms can include your website, YouTube channel, podcast platforms, and more.
Step Four – Channel Selection
Presence where the IMPACT Prospect spends their time is key for successful reach and engagement. Our preferred channels would be LinkedIn, Instagram, and Facebook. These platforms offer targeted advertising, facilitating connection with our IMPACT Prospect. Ad copy can include intriguing CTAs like “Discover the MMA Difference” or “Revolutionize Your Fitness with MMA”.
Step Five – Prospect-to-Lead Conversion
To convert IMPACT Prospects into revenue, lead generation strategies will include exciting CTAs, follow up emails, limited-time special offers, and personalized consultation calls. AI chatbots and CRM systems come in handy for effective follow-up.
Conclusion
By meticulously concentrating on the selected IMPACT Offering (MMA Classes) and IMPACT Prospect (young professionals aged 21-35), Team Phoenix Martial Arts can dramatically boost its revenues and solidify its market position. With unique prospect magnets, strategic channel selection, and careful Prospect-to-Lead conversation, your business is set on the path of exponential growth.
We hope these ideas are great! If they aren’t – or you’d like some more – go ahead and use the tool again!
Email us at hello@conklinmedia.com and we can chat more about implementing these strategies or others you may be excited about! It’s what we do.
